Direct marketing

Kcell Contact – a solution that helps clients to conduct effective SMS-based marketing campaigns by addressing specific target audience and to promote their products and services among the network operator’s SMART Program subscriber base. The target audience is identified based on numerous targeting criteria, you can select a set of criteria to identify a target audience of your own.

Submit a request

Choose your target audience to advertise products/services

+5₸

CITY

In which the customer resides

+5₸

INCOME

Customer’s monthly average income

+5₸

SEX AND AGE

Identified based on customer behavior analysis

+5₸

INTERESTS

Cars, beauty, health, travel and much more

+5₸

ROAMING

Customers who traveled overseas within the past year

+5₸

SMARTPHONE/PHONE

Type of mobile device

Cost and terms

The cost of one Contact (bulk SMS) includes the base rate per Contact and the cost of a targeting criterion:

Information channels	Cost per SMS, tenge incl. VAT
Bulk SMS (Contact – SMS delivered to the subscriber)	30

Cost per SMS of up to 300 Cyrillic or Latin characters, excluding the cost of targeting parametersSelection of target audience

Criteria	Description	Rate, tenge, incl. VAT^*
Region	Mobile numbers which most frequently registered on the network within a given period of time over the last 30 days within specific region	5
Income^**	Mobile numbers which most likely belong to subscribers with certain level of income	5
Age^**	Mobile numbers which most likely belong to subscribers within certain age groups	5
Gender^**	Mobile numbers which most likely belong to male or female subscribers	5
Roaming	Mobile numbers which used roaming at least once in the past 12 months	5
Mobile device	Type of mobile device: smartphone, tablet or phone	5
Brand of mobile device	Brand of mobile device	10
Model of mobile device	Model of mobile device	15
Location	Mobile numbers which most frequently registered on the over the last 30 days within the location provided by Client in the form of geographic coordinates	10
Interests^**	Mobile numbers which most likely belong to subscribers with various interests.	10
Online trigger	The ability to send communications at the moment the Subscriber performs a target action (visiting a website, receiving an SMS, a call, etc.)	10

The cost of targeting is added to the base rate.Prediction of subscriber’s interests is based on their activity on the company’s networks.

Service activation

To activate the service, clients must sign an agreement with us.